Author: Sandy Vaile 
Previously published on the Writing and Wellness blog 03/08/22.


After more than a decade of writing and teaching fiction, I have the luxury of looking back on my journey (thus far) to see where I could have done things differently, to heighten enjoyment and expedite my arrival at the place I am now.

And I’m going to share those insights with you today. 

I’m Sandy Vaile, an author of fast-paced romantic suspense for Simon and Schuster US and a fiction coach who is empowering modern writers around the globe to write stories they're proud to share with the world (one author at a time).

There is limitless information on the internet about how to write and publish a book and yet thousands of authors struggle to find their place in the industry. I believe this is because the creative process isn’t something that can be pigeon-holed and contrived. Original ideas flow from our imaginations and no two minds or lives are alike.

If only I’d known a few truths when I started this journey, it might have made it easier and saved me a heap of anxiety. 

Building a platform, blogging and posting on social media regularly, getting your branding right, having professional headshots taken and more. Not to mention your day job, family commitments, etc. It’s exhausting just thinking about it all!
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And when are you supposed to find time to write?
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Don’t get me wrong, it is important to take any business seriously, but a creative pursuit isn’t the same as a regular business venture. Writing a novel is a labour of love and there isn’t a totally right or wrong way to do it. There isn’t a checklist of what to include that will automatically result in a best-seller. The whole process is more complicated than that.

I feel that the assumption you can build a creative business the same way you would for other products or services, leads to a lot of heartache. Sure, in the end you hope to have a book that sells and make money from it, but a regular business venture isn’t founded in the hopes and dreams of the creative arts. It is grounded in measurable goals, trackable data and profitable results right from the start. 

Author: Sandy Vaile


There’s a time and place for creative-comparison and I’m going to show you how to recognise when to stop comparing and when to start taking action. After all, who wants to waste precious time and energy focusing on what we don’t have and can’t do, when we could get busy working on the things we really care about?

It’s human nature to compare ourselves to others, but when those comparisons go from positive motivation that enables self-improvement, to self-disapproval that prevents us from reaching our goals, it is not serving our emotional health.

This article will explain why we compare ourselves to others, highlight when it becomes toxic, and explore how to harness only the useful elements in a constructive way.

Author: Sandy Vaile

You want to be a published author, right?
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Well, beware what you wish for because many career authors suffer burn-out at some stage. To enable longevity, authors need to find a healthy work/life balance. Here’s how you can avoid author burn-out and enjoy a long and fruitful career.

There is nothing like the little flip of anticipation in the pit of my stomach as I sit down to write or the thrill when I see plot points come together. Creative writing is a challenging and rewarding task but, like anything worthwhile, there comes a time when it becomes a chore. Being able to push through these difficult times is part of having a resilience mindset (see Part 1 in this blog series, called Practice Resilience and Surviving the Publishing Industry)

Author: Sandy Vaile


​We naturally shy away from anything that will hurt us (emotionally and physically). It’s a part of self-preservation that kicks in automatically when we feel threatened, afraid or stressed. But the truth is, challenging situations happen to all of us all the time and are often outside of our control and resilience will help us endure them.

Resilience is a valuable skill to practise in all parts of life, but it occurred to me recently that we often bandy the term about without actually understanding why it’s so important, especially to authors. You see, resilience isn’t only valuable during times of stress, it’s something that will benefit us on a daily basis.