Building a platform, blogging and posting on social media regularly, getting your branding right, having professional headshots taken and more. Not to mention your day job, family commitments, etc. It’s exhausting just thinking about it all!
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And when are you supposed to find time to write?
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Don’t get me wrong, it is important to take any business seriously, but a creative pursuit isn’t the same as a regular business venture. Writing a novel is a labour of love and there isn’t a totally right or wrong way to do it. There isn’t a checklist of what to include that will automatically result in a best-seller. The whole process is more complicated than that.

I feel that the assumption you can build a creative business the same way you would for other products or services, leads to a lot of heartache. Sure, in the end you hope to have a book that sells and make money from it, but a regular business venture isn’t founded in the hopes and dreams of the creative arts. It is grounded in measurable goals, trackable data and profitable results right from the start.