How to Ensure a Story Idea is Worth Writing

Author: Sandy Vaile
Originally published by Writers in the Storm blog on 1st November 2023


As writers, we’re painfully aware that not every story idea that sparkles in our mind turns into a gem on paper. With the intense competition of four million book releases each year, it’s crucial to ensure the idea behind a book is compelling and marketable. If only there was a simple way to test ideas and be sure they are worth spending time on.

Well, there is!

​Whether you’re a meticulous planner or prefer to discover details as you go, refining that initial idea into a solid concept can save considerable stress and wasted time, because it provides a strong foundation for the writing process.

​Getting clear on a few key elements will give you an anchor to tether every part of the plot and transform it into a cohesive narrative. 

Five considerations for assessing the validity of a story idea

1. Knowing what sort of book you are writing and what readers expect.
2. Whether the concept is intriguing enough to capture reader’s imaginations.
3. If the key elements will generate enough intriguing events to support a book.
4. Having a protagonist who will drive the plot to a satisfying conclusion.
5. Understanding why you want to write this story, so you can maintain motivation throughout. 

Why an idea doesn’t equate to a compelling novel

Wonderful ideas send excitement tingling through our limbs as intriguing situations and enthralling characters come to life. This often spurs us to jump straight into writing, however, without validating that a concept is robust enough to sustain a whole novel, we may be setting ourselves up to waste countless months and finite energy on disconnected situations and dull characters.

There’s a reason the question authors are most commonly asked is, “How do you come up with ideas?”
It’s because people confuse exciting ideas with solid story outlines.

• An idea for an event is not a plot.
• An interesting character is not a character arc.
• An intriguing dramatic question is not a solid concept.
• A page of exciting situations is not an engaging narrative.

While these things can certainly lead to a story worth writing, they are no more than the first kernel of an idea. The spark that ignites the avalanche of brainstorming and development needed to be able to assess the merits of an idea. Any idea can be turned into a viable story, but if the direction it needs to go in order to have sufficient conflict and stakes, doesn’t excite you, then maybe this idea isn’t the one to spend your time on.

In order to have confidence that an idea has the potential for a book, we must get clear on the story concept and protagonist’s journey.

The good news is that you can test these things before you write a single sentence. (The even better news is that if you have a partial book or first draft that isn’t working, this process will help you figure out where the issues are.) 

Define the Story’s Purpose and Marketplace

When it comes to discovering if a story will inspire you enough to write it and capture the imagination of readers enough for them to pick it up, it helps to understand what sort of book you are writing and for whom.

Having the idea for an event, interesting person or question to ponder, doesn’t mean it will develop into a host of characters with desperate desires, serious stakes or captivating conflicts. It’s the motivations and struggles behind the idea that turn it into a compelling novel.

Readers want to be entertained or inspired so determine:

• What genre you are writing within; which in turn will guide
• Reader expectations for structure, length and common topics.

Understanding why you want to write this story in particular is a good way of sustaining curiosity and inspiration throughout the long and sometimes arduous process of writing a novel. I recommend not writing to trends (unless you’re a prolific and experienced author), instead focusing on ideas that will resonate for years to come.

Exercise 1
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Research which genre (and subgenres) your story might fit into, their average word count, common themes and features. Look at similar books and publisher’s submission guidelines for ideas.

Find the aspects of the story you’re passionate about exploring by asking questions like:

• What universal themes do you want to explore?
• What message do you want to communicate to readers?
• Why are these topics meaningful to you? 

Create a Compelling Protagonist

This where the rubber meets the road in story development because without a driven character at the heart of every decision you make while creating a book, the plot is unlikely to gain traction and likely to peter out or fall flat.

First determine whose story you’re telling.

There may be several main characters, but the benefit of knowing which is the one, is having them drive the story and all the other characters and subplots revolve around them. This prevents the dilution of the core concept by keeping the plot focused. 

Then, create a compelling character arc.

At the heart of every great novel is a flawed character who desperately wants something that’s difficult to achieve. They capture imaginations, draw readers into the pages and linger in their minds long after the book is complete.

A plot is a series of events that get characters from start to finish, but the character arc is why they take the journey and persist when the going gets tough. Even plot-driven stories, like Lord of the Rings, have flawed and motivated characters driving the plot.

​When characters struggle to overcome problems, they need to adapt in some way, changing the way they approach the situation or what they believe. Who they are at the end of the book is different to who they were when they started on the journey. 

Going to a little effort to flesh out the protagonist’s character arc early on, provides a fantastic foundation of driving forces for a novel. Inner conflicts deepen the emotional impact of the story, adding complexity to the plot.

Exercise 2

Outline who the protagonist is, their main desire (goal), what’s motviating them to want it and what/who will be working against them.

Now take the development one step further and answer these questions about the protagonist:

• What is missing from their life (emotionally) at the start?
• Therefore, what internal goal do they need to achieve to be satisfied/happy?
• What false belief (or emotional wound) would make it difficult to achieve this?
• Why do they have this false belief (or emotional wound)?
• Invent a single past event that’s indicative of why this belief/wound formed.  
• What would someone struggling with this belief/wound be afraid of?
• How will they be changed by the journey? 

​Clarify the Central Concept

Being able to succinctly articulate what a story is about, will help keep you focused on the whole point of writing it, as well as being the perfect starting point for queries that lead to more ideas and for developing marketing copy.

Then, at a high level, you can see if there is something interesting about the concept to induce readers to want to know more.

You don’t need to know all of the events that will happen or the ending. The aim is to create a sentence (or two) to encapsulate the core elements, like the protagonist’s goal, motviation, stakes and conflict.

You may want to explore a few different formats for fleshing out the story idea like:

• A dramatic question that you will answer by the end of the book and will point the story in one direction; or
• Elevator pitch, which is what you use when someone asks “What’s the story about?”

Exercise 3
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​Create a succinct sentence or two (called a log line or evelator pitch), which identifies key elements that will capture the interest of the right readers. It may include some or all of these: what the protagonist wants, why they want it, what they stand to lose if they don’t succeed, and the person or force working against them, where and when the story takes place, any distinctive aspects.  

​Write a Compelling Summary

I personally find it helpful to write a short summary of the key aspects of a story. It doesn’t have to have all the details figured out, like a synopsis, but focuses on the core concept and protagonist.

I refer to this summary before I plot or write each chapter because it reminds me what’s important about the story and keeps me tethered to the reason I’m writing it.

Exercise 4

​Write a couple of paragraphs that expand on the elevator pitch. Include who the main characters are (e.g. protagonist, love interest), their internal character arcs, any key crises you’ve decided on already, the inciting incident that starts them on their journey, and what’s at stake if they fail to achieve the goal, what villain (or antagonistic force) will be working against them.
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At this stage subplots and minor characters don’t matter, make a note of them but stick to the core concept in the summary.

Assess its potential

Once you have thought deeply about the story idea, you will have a strong feel for whether the concept is robust enough to generate enough intriguing situations and complications to support a book. It should automatically peek your curiosity and raises questions about who, why and why, therefore, providing you with plot threads to explore.

If you struggle to amass all of the above information, it’s a sign the idea lacks clarity or depth. Then you can choose whether to move onto another idea or work harder to add the emotional depth and dramatic leverage needed.

Seek feedback

Depending on your confidence and network, you may like to test the appetite for a story or highlight potential issues before writing it. You can do this by:

• Creating a pitch or first chapter, and then sharing it with friend, on social media or story sharing sites like Wattpad.
• Discussing the concept with trusted friends to see what questions they ask, what they want to know more about or aren’t clear about.
• Poll readers with several elevator pitches. 

Unleash your story’s potential 

Validating a novel’s concept is a critical step in the writing process because it saves time and frustration by ensuring an idea has the potential to become a compelling, emotionally resonant book.

Taking time to test a story idea will pay dividends by revealing the purpose behind writing it and instilling you with the confidence to fulfill your creative vision.
 
If you are stuck in a rut of writing novels you never finish or aren’t sure how to fix, then it’s your lucky day.

Find out more about testing your story idea so you don't waste time writing a whole novel that doesn't work.